Levee
Country-based Facebook Live Targeting
Levee is a Facebook application that creates live video streams for your pages. Levee uses the latest Facebook targeting API to restrict viewership to the countries you specify.
Facebook determines allowed viewership through a complex algorithm that includes user’s “Currently Living in” country, IP address, recent post locations, and friends’ post locations.
We created Levee for the season 2 digital launch of USA Network's hit series Mr. Robot. One of our key challenges was geo-targeting (or geo-gating – take your pick) the Mr Robot episode content that we leaked online so only US users could watch it. They watched on Facebook Live, Snapchat, Twitter, and Youtube until we pulled the streams.
Unfortunately, none of the commercially available Facebook Live streaming tools offered out-of-the-box geo-fencing to US only audiences. So the only way to do it was to build our own tool.
Get it touch! Someone from our team will help you get Levee up and running. Head to levee.statushealthcare.co to learn more.